Elena Rangel · Art Director
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Campaign: I Wrote It Myself


Brand: Julius Meinl

Account Planner: Wonsik Cho

Art Director: Rossana Ulloa | Elena Rangel

Copywriter: Christian Harkna 

The Challenge: Awareness Campaign for the Initiative "A Poem for a Song" by Julius Meinl.

Insight: People appreciate well written words, but they lack the confidence to write it themselves.

Creative Strategy: Julius Meinl gives people the right dose of confidence to experiment with their writing.

Idea: Show people how non-professional writers have written awesome stuff too, and encourage them to write by starting with their social media captions.

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