Elena rangel
Elena Rangel · Art Director
Portfolio Icons-04.png

Social Media: Let's Grow Together

LET'S GROW TOGETHER

Brand: La-Z-Boy

Art Director: Alexa Sandoval | Ana García | Elena Rangel

Copywriter: Mariana Mendoza

 


LaZboy Story-04.png

Brand Manifesto

A Facebook Canvas

File - Facebook Canvas Map.png

The social media campaign will start with a Facebook canvas displaying a static image of how furniture tells memories.

 
 
Static Lazboy.png
 

The next element is carousel telling the story of how La-Z-Boy is with you at every stage of your life.

Carrousel-01.png

Followed by a 360 interactive video that will display different memories every time the cell phone moves.

Here is how it would work.

The element of the canvas is a video that will help to engage and wrap the whole idea with the newly homers

Final element will be a call to action: Make new memories at https://www.la-z-boy.com