Elena rangel
Elena Rangel · Art Director
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Campaign: Chewmorroland

 cHEWMORROLAND

Brand: WRIGLEY

Art Director: Rossana Ulloa | Elena Rangel

Copywriter: Christian Harkna

Account Planner: Wonsik Cho


The Challenge: A communications idea/Campaign that will give Gum a much needed shot in the arm to bring a recessive category into the limelight

Observation: We are Chewing less than we are supposed to, and it is depraving us of basic human function.        

Insight: People take Chewing for granted.

Creative Strategy: Remind Gen Z's the importance of chewing and the benefits of it. 

Idea: We have The World of Coca Cola, The Museum of Ice Cream, The Color Factory, and a countless amount of pop-up experiences. Why not a land for gum!?


The Gum Museum 

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Rooms

Social Media

Awareness

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Engage

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Web Page